PRICING · AI SEARCH OPTIMIZATION
- Retrofit From $1,600
- Visibility Monitoring From $440/mo
Scope agreed in writing before work starts.
See the full rate card →← Services / GROW / 06
AI Search Optimization
Search engines index you. Answer engines have to understand you. Same web, different demands — and the difference is structural, not magic. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) make your pages crawlable, parseable, and quotable for Perplexity, ChatGPT Search, Claude, and Google AI Overviews: structured data, server-rendered content, answer-shaped sections, clean entity signals. It sits alongside technical SEO, not above it — the fundamentals are the same fundamentals. What changes is the structure of what they find. Whether an engine then cites you is the engine’s decision. We build the conditions, not the citation.
What you get
Deliverables
- Full GEO / AEO audit of your existing site — entity signals, schema gaps, content structure.
- JSON-LD schema implementation (Organization, Service, FAQPage, Product, Person — as needed).
- llms.txt for the tools that actually read it — an optional artefact, not a ranking factor. Google documents that Search ignores the file; we publish that instead of selling it.
- AI-readable content rewrite — definitions, lists, Q&A blocks, answer-shaped sections that still make sense quoted on their own.
- FAQ schemas + entity reinforcement across all key pages.
- Authority signal map — the surfaces where your brand should be present and referenceable (Reddit, Wikipedia, niche directories).
- Quarterly re-audit included for the first 12 months.
What it costs
Pricing
All prices in USD, net. Excludes taxes, duties and third-party fees (domains, hosting beyond free tiers, apps, licences, stock assets) applicable in the client's jurisdiction.
How it works
Process
01 — AUDIT
AI Visibility Audit
Current citation status across Perplexity, ChatGPT, Claude, Google AI Overviews.
02 — SCHEMA
Structured Data Layer
JSON-LD rolled out site-wide — Organization, Services, FAQ, Person, Product as fits.
03 — CONTENT
Content Restructure
Q&A blocks, definitions, paragraphs that stand alone when quoted, list-friendly formatting.
04 — ENTITY
llms.txt + Entity Cleanup
State plainly who you are and what you do — in the markup every engine reads, and in llms.txt for the tools that read that.
05 — MONITOR
Quarterly Re-Audit
Check citation appearances, update schema, refresh content as engines evolve.
Plain language
Jargon, Decoded
CLICK A TERM TO DECODE
GEO AI SEARCH
Generative Engine Optimization — the work of making your business findable and understandable for AI answers from ChatGPT, Perplexity and Google AI Overviews, the way SEO does for classic search results.
YOUR ADVANTAGE → When customers ask an AI for a recommendation, your name is in the running — not invisible.
AEO AI SEARCH
Answer Engine Optimization — structuring your content so AI assistants can quote it directly when they answer a question.
YOUR ADVANTAGE → Your expertise is shaped so it can stand on its own as an answer — not buried in a page that only makes sense as a whole.
llms.txt AI SEARCH
A plain-text summary of your business that lives on your site, written specifically for AI systems to read — like a business card for ChatGPT and friends.
YOUR ADVANTAGE → AI assistants get a first-hand, machine-readable source on your business — instead of having to guess.
Structured Data AI SEARCH
Invisible labels in the page code that give supported search engines and machine-readable systems explicit context about what is on the page: this is a service, this is a price, this is a review.
YOUR ADVANTAGE → Makes your pages eligible for richer search listings — and puts your facts in a form a machine can take straight from the source rather than guess at.
SEO SEARCH
Search Engine Optimization — making a site easy for Google to find, read and rank for the searches your customers actually type.
YOUR ADVANTAGE → Visitors who are already looking for what you sell can find you — without you paying for every click.
Common questions
AI Search Optimization FAQ
What is the difference between SEO and GEO / AEO?
SEO targets rankings on search result pages. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) target what happens after retrieval: whether an engine can parse your page, understand what it says, and lift a passage out of it intact. The fundamentals overlap almost completely — crawlable, server-rendered, cleanly marked-up pages. What differs is structure, not a separate discipline.
Does llms.txt get me into Google AI Overviews?
No, and we would rather say that than sell it. Google's own guidance is explicit: Google Search ignores llms.txt — it neither helps nor hurts visibility there, generative features included. We still write one where you work with tools that read it, and we call it what it is: an optional file. Eligibility for AI Overviews comes from ordinary search fundamentals — crawlable, indexable, well-structured pages.
How long until I see citations in AI search?
There is no fixed clock — it depends on existing authority, niche competition, and how often each AI engine re-crawls. Low-competition entity queries can surface in Perplexity within days; competitive niches take months, and no honest provider promises a date. That is why the work ships with measurement, not a countdown.
Will GEO / AEO hurt my Google rankings?
No. It is built on the same fundamentals Google already asks for — crawlable pages, clean semantics, structured data, entity clarity — and structured data makes your pages eligible for richer result displays. Google states there are no separate technical requirements for AI Overviews or AI Mode beyond ordinary search fundamentals, which is exactly why this work is additive: nothing here trades ranking for citation.
Which AI engines do you optimize for?
Perplexity, ChatGPT Search, Claude (web search mode), Google AI Overviews, and Microsoft Copilot. Where a provider documents a control, we use the documented one — OpenAI names OAI-SearchBot and robots.txt as what governs eligibility for ChatGPT Search. No provider documents a route to a guaranteed citation, so we build for the overlap: retrievable, parseable, quotable.
Can you guarantee citations?
No honest provider can guarantee citations from systems we do not control. What we do guarantee: full GEO / AEO infrastructure built to current best practice, with quarterly re-audit and tuning as AI engines evolve.
Ready to ship?
Tell us the goal, the deadline, and the constraint. Pricing is on the rate card; you get an exact scope and figure in writing, usually within two business days.
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